Dear Friend,

Are you sick and tired of being fat and overweight? Does losing weight still seem to baffle you? Always seeming to lose the weight then gain it all back again? Well – you are not alone in this, as millions of people fall prey to the dieting industry without ever learning how to successfully lose weight. Human beings have gone through an age of lies and deceit for the selfish benefits of a capitalistic health industry.

Diet companies have cashed in on our essential and honest needs – diet pill companies have become multi-million dollar powerhouses, and today 95% of the world’s population are dying because of cancers and heart related diseases, as opposed to only 5% 100 years ago.

• What do YOU see when you open your kitchen cupboards, or your fridge door? Even more importantly: What do you take out, and what do you feed yourself?
• Do you feel like you have no control over food, but that food controls YOU?
• Do you have a weakness for food and keep stuffing yourself with it even though you know that by the end of the day you will be a few ounces heavier and even more fat?
• Are you too embarrassed of your body to even show yourself on the beach because you are fat?
• Do you ever feel unattractive and even that your excess fat is killing your sex life?
• Do you have “problem areas”, like your thighs, your butt, tummy or face, and you just hate yourself because of it?
• Do you PROMISE yourself year after year that you’re going to get into shape, but each year you’re even fatter than the last?
• Do you feel helpless when you try to wear clothes that fit before, and it’s just too tight for you?
• Do you look in the mirror and feel disgusted and disappointed with yourself for letting this happen?
• Do you ever feel that your friends or co-workers would treat you with more respect if you were healthier and thinner? That your life would be more successful?
• Have you tried to exercise, but it’s making absolutely no difference?
• Do you ever wish that there was an easy way to lose weight?
• Or have you given up completely and you simply say to yourself “I have a butt big enough to put a map of the world across. But I just have to nod at genes and accept who I am.”

There is nothing worse than being intensely aware of all the flabby fat on your body, and then to put the proverbial cherry on top of that feeling – you stuff yourself with more fattening snacks, sweets and unhealthy fast foods.

Does that make you feel guilty?

You need to lose that weight so bad, you want to look good, you want to be healthy and slim… BUT whenever you find yourself eating, your food is dripping with fat, or at least you are very aware of the weight of the calories that it contains… It’s a vicious circle and it seems to have no end. You are getting fatter with each bite that you eat simply because you don’t want to change OR because you don’t know HOW to… You’re thinking to yourself: “If only I could be disciplined enough to eat like a bunny for the rest of my life, I could lose this damn fat!” Let me tell you something: I know exactly how you feel…

Successful Weight Loss Facts That You WILL Discover:

• The 7 Basic Principles for Successful Weight Loss
• 5 Definite Tips to Kick Start Your Weight Loss
• The FIRST Thing to do to Start Losing Weight TODAY
• The 8 Step Plan to Sure Weight Loss Success
• THE Scientific Fact Which Will Switch On The Lightbulb in Your Head
• The 2 Things to Do to Increase Your Metabolism Immediately

And This is Only the Beginning…

Face it. You’re overweight. Now what?

• Option 1: Forget about it. Be fat, die fatter. Who cares? Or lie to yourself, and say that you will make the resolution after the next new year, or tomorrow, or next week – all of which translate to “never”.
  
• Option 2: Think about it. Scour the internet, your local bookstore or library. Get confused with all the options. Take pills. Spend more money on the empty promises of fad diets and continuity programs. Go on a diet which you WON’T be able to stick to, put your body in starvation mode, and at the end of it gain back what you have lost (if any), and then some more. Yo-Yo.
  
• Option 3: Take 5 minutes to read this page.

Not only do you deserve the truth, you NEED it. Only then will you be educated enough to blame YOURSELF, and NOT the diet. First part of the truth is: It IS up to YOU! Second: Anything is possible…

The truth is:

• Most household name diet companies are in it for the big bucks…They usually are all about food diets which force you to buy their products, at outrageous prices – as a certain percentage of your daily meals ‘should’ come from them.
  
• Continuation programs are designed to make the most money for these companies, with the least effort on their part…They suck you in, assuming you will forget about it and continue paying them, even if you are not following the program.

And get this…

Low carbohydrate diets, for example, are popular, because initial weight loss is more rapid than with regular diets. It’s deceptively “exciting” to see a weight loss of 5 or 6 pounds in a week, especially if you don’t realize that most of the weight lost isn’t body fat but simply muscle glycogen and water.

In the absence of sufficient dietary carbohydrate, your body turns first to its reserve store of carbs (glycogen), located in the liver and muscles, in order to provide fuel for muscular activity. Since the average person has 500-700 grams of glycogen in their muscles, this accounts for some of the initial weight loss. However, every gram of muscle glycogen is stored with 3 – 4 times its weight in water, so the total loss of weight is quite substantial.

For example, if you burn 500 grams of glycogen then at the same time you lose up to 2000 grams of water: a total of 2.5 kilograms (5.5 pounds) of body weight. But, you have lost no body fat. Long-term low carb dieting often lead to fatigue, and a loss of motivation to maintain the type of fitness routines needed for weight management.

In the worst case, it could even lead to death…

My name is Rich, and you need to listen to me for a moment. Because I have the solution that you desperately need… By eating the right foods, in the right proportions, and at the right intervals, you will allow your body to efficiently do what it was designed to do: BURN FAT. YOU will never be hungry. And you won’t ever feel deprived.

Just as you need ingredients to prepare a meal, your body needs the RIGHT nutrients to efficiently burn it’s fat stores. “Oh” you say, “but I have heard that my body was designed to STORE fat, not burn it…” And you are right, BUT your body only stores fat when it feels that it’s being deprived from nutrients, and senses the need to conserve energy…

On the other hand, when your body is content, and senses that is has sufficient energy and nutrients, it will START FUNCTIONING and BURN ALL THE UNWANTED FAT RIGHT OFF, no questions asked! Here is the proof that you do not have to be a dietitian to know how to lose weight, and that to lose weight you do not have to starve yourself either. What you have in front of your eyes is the result of a simple man’s desire to look better, and to live the life that he wanted.

Do you know what?

YOU have just discovered the MOST IMPORTANT secrets of permanent and successful fat loss…

• No more BEING FAT AND FEELING HELPLESS
  
• No more WORRYING about your state of health
  
• No more FEELING LIKE A CONSTANT FAILURE
  
• No more FEELING UGLY AND UNWANTED
  
• No more HIDING in loose clothes
  
• No more public EMBARRASSMENT
  
• No more FRUSTRATION with stuped diets that don’t work
  
• No more DISRESPECT OR JOKES about your body

What the heck do YOU know Rich!?

I am tired of seeing people around me give up on their dreams because all they do and try ends up in destined failure. I am tired of seeing my friends succumb to the treaturies of diets, that promise the world and deliver nothing but heartbreak, demotivation and even more fat at the end of it.

I have been there. I have found myself in the cobweb of dietary confusion. BUT unlike most people, I TOOK ACTION!

I needed to change…

Not long ago, I lived a life of little activity, and 3 big meals a day. A normal diet for most people. I enjoyed that life for some time, working in a field that I have a passion for, but not completely with the rewards that I wanted. See, I was a photo lab technician, working long hours, while my real passion was to be a photographer, being outdoors. I developed a passion for underwater photography, and then came the day that I decided it was time for a change. I did some dive courses, and eventually became so involved and passionate about it, that I decided to do an instructors course. I wanted that so bad. But they rejected me. I was too fat.

And all the time while learning to dive, I was in a situation of always having a hard time to find a wet suit that fits. Because of all the excess fat, I was so buoyant that I had to wear almost 40 pounds of extra diving weights just to get my body submerged. But that was not the worst. I was too shy to show my body in front of my fellow divers. I was always wearing a t-shirt to hide my fat belly and man boobs.

Everybody else was healthy, and fit and tanned, and good looking. I was always on the side. I knew that they were talking about me, behind my back. No matter that I was swimming countless lengths of an Olympic size pool, diligently for one hour each day, I didn’t lose anything but motivation. I just stayed as fat as I was. I half heartedly attempted a few diets, but I knew that would be impossible to comply with for long.

The turning point…

Then I bought a book on fat burning nutrition. I studied it. Then I bought another one… I can honestly tell you that I have bought and read almost every manual on eating for fat loss that exists on the internet and in the book stores. Bill Phillips, Robert Atkins, Tom Venuto, Jenny Craig, Jillian Michaels, John Berardi – you name it. And I saw the overlaps. I gained respect for a select few experts.

I continued studying. I studied the Advanced Sports Nutrition Manual of the NFPT (National Federation of Professional Trainers).

The result…

I read. I applied what I have learned. And it worked. I lost 30 pounds in about 4 months. I was completely in a daze. I continued adjusting my eating habits based on my new found knowledge. I started losing weight more rapidly, and over the next 4 months, I reached my ideal body weight. I was walking around with a naked upper body. I was getting a healthy tan. I felt good, and I looked good. I had lost almost 90 pounds in 8 months.

When a time came that my father, who was 63 at the time, found himself in a serious health fix, being in and out of the hospital, diagnosed with cancer AND diabetes, dependant on a ton of anti-depression drugs, with an unnaturally swollen liver and heavily overweight, I turned to new action. I stayed with him for a few months and helped him to start on a calorie controlled diet, low on the Glycemic Index and focused on getting his body the nutrients that it needs to be able to fight his illnesses. 6 Months later he had shedded 60 lbs, rid himself from the drugs that he lived with for over 20 years, his liver was a normal and healthy size, and he was breezing he’s way through chemotherapy. He had a new life. I felt the need to help more people and to show them the truth.

Introducing The 2011 Edition Of The Weight Loss Formula…

You Have Just Discovered The Most Important Secrets To Permanent Fat Loss, And In Just A Few Short Weeks…

• YOU will have a better functioning body and organs, which means that you will burn fat naturally and efficiently!
  
• YOU will gain a healthy glow on your cheeks and bring that happiness back into your life!
  
• YOU will have more energy, and a more clear mind!
  
• YOUR metabolism will run on high 24/7 even without exercising!

• Natural, quick weight loss IS about what you put in your mouth.But it is NOT about eating less. It IS about eating the right combination of the right foods, that are low in calorie density.
  
• The maximum amount of FAT that you could possibly lose by EATING RIGHT is 8-12 pounds per month. This is healthy weight loss, natural weight loss, and as quick weight loss as is possible to be permanent, WITHOUT going through the destructive cycles of losing muscle and water.
  
• You don’t NEED pills or supplements, you don’t NEED to suffer one bit.And if you DO acquire a solid foundation in knowledge, not only will you be successful at losing weight, you’ll be able to recognize and avoid scam products the moment you see them!

I have made a vow to bring people like you on the right track. I have done my research and I have done it well. If you want to know how to lose that fat now – whether you are male or female – if you have just had a baby, if you are 20 years old or 60, if you want to lose 10 or 100 pounds and if you don’t want to give up chocolate or your favorite foods – you will find your answers on this page and beyond…

• Did you realize that failed diets lead to depression?
  
• Did you know that fad diets lead to weight gain when you stop the diet?
  
• Did you know that you should in fact be eating MORE, and not LESS?
  
• Did you know that by “dieting”, you lose more muscle, water, bone & tissue, and LESS fat?

Many people try a fad diet and fail to lose and keep the weight off. At the end they gain even more weight than they have lost. They blame themselves and end up desperate and depressed. Would you like to finally end this DESTRUCTIVE cycle and lose your excess fat once and for all?

This is a quick weight loss solution that will teach you HOW to eat and WHAT to eat, for life. You won’t give up your favorite foods, but you WILL be able to make better choices. You WILL have the knowledge to get the body that you want! And most importantly, it will be FUN!

Here is some of what you will learn:

The Weight Loss Formula

The 6 chapters (37 pages) presented in this ebook, will guide you step by step to eliminate those mistakes that lead to the calculated figure of 95% in diet failures, without depriving yourself of the foods that you love.

• Learn why diets don’t work, and why the consequences of low calorie dieting are automatic and unavoidable. There’s nothing you can do to stop this from happening other than to avoid severe calorie shortages! Learn the scientific reasons behind this fact, and what YOU should do, to avoid this.
  
• Learn the 4 most important nutritional rules to ensure your fat loss success, without eating less.
  
• Learn the 4 most effective ways of increasing your metabolism, to make it burn like a raging fire 24/7
  
• Different body types determine different approaches. Find out what your body type is, and learn what the advantages and drawbacks to your body type are, and the best route you should take depending on your body type…
  
• The Weight Loss Formula – 5 steps to to reach your goal, from the very beginning…
  
• Exercise – The most important steps to follow when starting on an exercise program. The different types of exercise and why your exercise program has not given you the results that you expected.
  
• 35 Brilliant, practical tips in conclusion, to motivate you and to keep you on track.

Calorie Counting Demystified

There is only one way to lose fat successfully, naturally and permanently. And that is by creating a calorie deficit. To maintain your weight, you must consume the same number of calories you burn. To gain weight, you must consume more calories than you burn. To lose weight, you must consume fewer calories than you burn. Containing 4 chapters and 39 pages, this book guides you, in the simplest way possible, to create that calorie deficit – by knowing exactly what you are doing.

• Do you have to count calories forever? No. We discuss why it is important that you have a knowledge of what calories are, and how to determine the calories contained in food. Once you have this basic knowledge, and have set up your initial meal plans, calorie counting will soon be a thing of the past. It’s like driving… Do you remember how hard it was in the beginning? And now, you don’t even have to think about it. But, you had to learn first.
  
• You will learn how to determine your own particular calorie needs, how many calories your body burns at rest, how to set a target body weight, and how to determine what kind of deficit is necessary to reach the goals you have set for yourself. All the formulas are included, though you don’t need them – You have easy access to all my online calculators.
  
• A complete discussion of the macronutrients (proteins, carbohydrates and fats) and how to split them up into ratios of your calorie total. But always remember: calories first, macronutrients later. One step at a time, and here you have it all set out as logically as it gets.
  
• In Chapter 4 all comes together, and you have a 7 step guide from the moment you set a goal, to the moment you implement your ready and set up meal plan. The included meal planning spreadsheet makes it all a breeze, with auto updated calorie totals, macronutrient totals and macronutrient ratios. In “A Guide To Fat Burning Foods” we discuss exactly how much of each nutrient you need, to create the ultimate fat burning meals. You will also learn the best nutrient base, where to start from.

A Guide To Fat Burning Foods

Consisting of 6 chapters and 72 pages, this book also contains handy tables, listing the nutritional values of more than 100 negative calorie foods and nutritional values of the best lean proteins, fibrous carbohydrates, starchy carbohydrates, simple carbohydrates and the healthiest fats.

• Learn the basics, a one page summary of the core of the book, and one of the biggest mistakes of the 20th century, with regards to our nutrition (Why are we fat?).
  
• Learn the 3 main concepts of what defines a fat burning food – a discussion of the thermic effect of certain foods, negative calorie foods and the effect of food on blood glucose levels – and how all this relates to your body’s ability to store, or burn fat.
  
• Discover the elements of what eating for fat loss entails – the best lean protein, carbohydrate (fiber and starch) and fat sources (how to seperate good fats from bad fats), how to make better choices when cooking – also includes a thorough discussion on the Glycemic Index and Glycemic Load.
  
• Learn the 12 complete, undeniable rules of eating for successful fat loss. Research has proven that most people tend to eat about the same weight of food over the course of a day, regardless of caloric intake. It is just a simple switch you should make, to let those calories come from the right sources, without eating less.
  
• Weight Loss Supplements – a short discussion on the 3 ways in which they work, and why you don’t need them.
  
• Comprehensive discussions of some of the best foods for fat burning, including tabled lists of more than 100 of the most common fat burning foods, with discussions on their most important nutritional qualities.
  
• An appendix containing a few of my favorite articles on fat burning foods, from the experts whom I have come to respect a great deal. Discover a simple formula to put together a highly thermogenic fat burning meal, by one of the top fat loss experts on this planet.

These are PDF eBooks, which means that you will have instant access – no waiting around for the mail, you’ll receive your order immediately! Once you complete the payment process, you’ll receive detailed instructions on how to download your package. The books are all full color, complete with professional images and with a glossy real book feel. They are also of course, printable.

You will need Adobe Acrobat Reader to open and read the e-books and Winzip or a similar unzipping software to unzip the e-book package. Both are usually installed on most computers from the factory. You will also need a spreadsheet program such as Microsoft Excel or Open Office Calc (Available for Free), to use the mealplanner and food lists.

Links to download all software are available on The Weight Loss Formula download page.

…and a whole lot more!

Functional Meal Planning Spreadsheet

Plan your meals with freedom of choice and personalized accuracy. Complete instructions included.

Provides auto updated calorie, protein, carbohydrate and fat totals, per meal and per day. Also guides you to correct portion totals and the best base nutrient ratio for weight loss. Everything is explained in easy steps. Includes customized lists of foods, grouped by food group and sortable by caloric or macro nutrient content (find foods that are highest and lowest in calories, proteins, carbohydrates and fats).

 7 Free Bonuses Included Total Value $139:

Tasty Fat Loss & Muscle Gaining Recipes (Value $17)

Ground Turkey Omelette, Indonesian Chicken, Chocolate and Banana Protein Bars, Asian Tuna Salad, Protein-Fortified Rice, Curried Chicken, Spicy Turkey Chili, Protein Waffles, Beef and Bean Stew, Chocolate Brownies, Spicy French “Un-Fries”, Spicy Beef Chili, Poached Salmon with Cucumber, Turkey Meat Loaf, Vegetarian Chili, Tuna & Cheese Melts, Strawberry and Banana Oatmeal, Homemade Chocolate Protein Bars and more delicious fat loss recipes from the kitchen of top fat loss expert Will Brink…

Turbulence Training Bodyweight Workout (Value $27)

A 4-Week Bodyweight Fat Loss Program for Beginners, Intermediate & Advanced Fitness Levels. Turbulence Training is scientifically proven, endorsed by elite trainers and top fitness magazines, and used by thousands of men and women for burning fat as well as increasing muscle and improving your health and energy levels at the same time. Includes a lifestyle review, exercise and nutrition guidelines, worksheets and complete exercise descriptions illustrated with clear photographs.

Insider Secrets For A Lean Body (Value $17)

Inside this eBook, you’re going to find various powerful strategies to make your training and nutrition program more exciting and result producing. You’ll find out the truth about cardio. You’ll discover some extremely effective strength training exercises, tips, and strategies. You’ll even discover some new training styles that have emerged in recent years as well as some fresh ideas you’ve probably never thought of before. You’ll also get some great healthy meal ideas and unbiased nutritional strategies… none of that low-carb or low-fat gimmicky crap!

Six Pack Abs Revealed (Value $17)

After 18 years in the fitness business, “How do I get great abs” is still BY FAR the most frequently asked question Tom Venuto receives out of the over 30,000 emails that come into his office every month. No doubt it’s because abs are the one body part that most people are the most frustrated with. Although their questions are often phrased differently and each person’s situation seems unique, Tom’s answer to “How do I get great abs” is almost always the same… and you’re about to hear it…

More Delicious Body Sculpting Recipes & Smoothies! (Value $17)

Flatout Chicken Fajitas, Breakfast Frittata, Baked Swedish Meatballs, Thai Fish Cakes, Mexican Chicken & Black Bean Salad, Fettuccine Alfredo With Chicken, Middle Eastern Chicken, Mushroom Steak, Protein Wrap, Salmon Cakes, Rosemary Chicken Skewers, Protein Banana Bread, Crustless Rich Chocolate Cheesecake, Fudge Balls, Oatie Protein Bars, Berry Madness Smoothie, Mover & Shaker Smoothie, Tropical Blast Smoothie, Fuzzy Navel Smoothie, Chocolate Banana Shake, Chocolate Hazelnut Smoothie, Raspberry Ripple Smoothie, Chocolate Mocha Shake, Apple Mint Cooler Smoothie, Banana Milkshake and more mouth watering recipes from Sean Nalewanyj, the author and creator of “The Truth About Building Muscle”.

The Diet Solution Fat Loss Jumpstart (Value $17)

My friend Isabel De Los Rios has put together a 14 page PDF that contains 2 nutrition articles, a week of meal plan choices and 2 recipes called The Diet Solution Fat Loss Jumpstart: 1 Week Kickstart To Your Metabolism. The meal plans and nutrition principles that are in this pdf are a culmination of 15 years of research and study into exactly what works to achieve a lean body. Isabel assures you that none of these rules are “unhealthy” or “extreme”. On the contrary, they are the best principles you can incorporate to not only get you jumpstarted on your fat loss success but to also help you achieve a level of health and wellbeing that you may never have thought possible for you.

Body Sculpting Sample Mealplans (Value $27)

Some people have tried and failed with the do-it-yourself meal planning approach. What does a 1400 calorie fat burning meal plan look like? Well, you don’t need to know, because we have you covered. These 7 meal plans each include a sample day of eating for daily calories ranging from 1400-3500. These meal plans are samples from Sean Nalewanyj’s The Real Deal Body Tranformation System.

How Much Is That Worth To You?

These eBooks will save you countless time searching for the information on your own. It will give you information that you may have not been able to find before, information which is scattered over the internet and makes it so hard to focus on your goals.

• The Weight Loss Formula eBook could (and may soon) be sold seperately for $27.
  
• A Guide To Fat Burning Foods could (and may soon) be sold seperately for $27.
  
• Calorie Counting Demystified could (and may soon) be sold seperately for $27.
  
• The 7 Day Meal Planner could (and may soon) be sold seperately for $17.
  
• The Bonuses are valued at $139.
  
• That is a staggering TOTAL VALUE of $237!
  
• BUT, by buying RIGHT NOW, YOU can SAVE $190!

For just $97 $67 $47 all your questions about losing weight and the dangers of certain diets will be answered for you. This IS an introductory promotion and the PRICE WILL GO UP when the promotion is over. Take advantage while you can!

This WILL give you the knowledge needed to start losing fat and to keep it off FOR GOOD, starting NOW. AND, I am so sure that you’re going to enjoy this package that I’m willing to offer you a…

100% 60 Day Money-Back Guarantee!

If you’re not totally thrilled with “The Weight Loss Formula” for whatever reason at all, simply send me an email and I’ll cheerfully refund 100% your money with the click of a button. You’ve got a full 60 days to read through the material. This is a no questions asked, no fuss money-back guarantee I like to adopt.

Is that fair or what?

Look at it this way – $47 really is a drop in the bucket compared to the time and money you can save yourself by avoiding a lot of misinformation out there.

Order Right Now!

Special Offer – Only $97 $67 $47!

If you don’t take action now, you WILL keep falling around in confusion. You will keep getting fatter and never lose that weight that you so desperately NEED to lose!

I look forward to hearing from you, telling me about YOUR fat loss success, your new body and how your life has changed after TAKING ACTION… I do get an enormous amount of mail, but please write to me. I read everything and reply to as many as I can. I would really love to hear your success story